The course will cover the basic principles of survey research and will provide attendees with guidance in the design and execution of high-quality surveys. The course initiates with designing the fundamental survey framework to avoid pitfalls and ensure the capture of quality data. The course will also explore rules of thumb and pain-points when crafting survey questions. The methodology for sampling respondents and fielding the survey will comprise the development aspect of the course. Use cases and various analytical methods are used to foster appreciation for the analysis of the survey data. Upon completion, attendees should be able to properly design, field, and analyze basic surveys.